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Credits: 3 |
Prerequisites: ECON 2106 |
A course designed to show the characteristics, history, and functions related to marketing. Emphasis is on product definition, promotion, distribution and pricing.
Course Requirements:
Online Quizzes and assignments
Basic knowledge of computers and computer applications
Additional Requirements:
A computer with Microsoft Word and appropriate plug ins to successfully run GeorgiaView. See https://albanystate.view.usg.edu/d2l/login – click System Checker
Designed to high light the difference between product marketing and the marketing of services and to provide students who are interested in pursuing careers in the service sector of the economy with a more in-depth coverage of the services area than is presently available in the traditional product marketing courses. Prerequisite: MKTG 3120. Offered: Fall .